:root {
  color-scheme: dark;
  --graphite: #171614;
  --charcoal: #201f1c;
  --smoke: #2a2825;
  --smoke-lift: #34312d;
  --ivory: #f2ede4;
  --ivory-muted: #c8c0b5;
  --ink: #171614;
  --coral: #e77761;
  --coral-deep: #ca5f4d;
  --line: rgba(242, 237, 228, 0.18);
  --line-strong: rgba(242, 237, 228, 0.32);
  --shell: min(100% - 3rem, 90rem);
  --ease-out: cubic-bezier(.16, 1, .3, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 4.75rem; background: var(--graphite); }
body {
  min-width: 20rem;
  margin: 0;
  overflow-x: clip;
  background: var(--graphite);
  color: var(--ivory);
  font-family: "Instrument Sans", "Helvetica Neue", sans-serif;
  font-size: 1rem;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}
body.menu-open { overflow: hidden; }
::selection { background: var(--coral); color: var(--ink); }
::-webkit-scrollbar { width: .72rem; }
::-webkit-scrollbar-track { background: var(--graphite); }
::-webkit-scrollbar-thumb { border: .18rem solid var(--graphite); border-radius: 1rem; background: var(--coral); }
a { color: inherit; text-decoration-thickness: .08em; text-underline-offset: .28em; }
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }
img { display: block; max-width: 100%; }
.svg-defs { position: absolute; width: 0; height: 0; overflow: hidden; }
:focus-visible { outline: .18rem solid var(--coral); outline-offset: .3rem; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}
.skip-link {
  position: fixed;
  z-index: 1000;
  top: 1rem;
  left: -9999px;
  padding: .7rem 1rem;
  background: var(--coral);
  color: var(--ink);
  font-weight: 600;
  text-decoration: none;
  transition: opacity .2s ease;
}
.skip-link:focus { left: 1rem; }

.site-header {
  position: fixed;
  z-index: 100;
  top: 0;
  right: 0;
  left: 0;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 4.75rem;
  padding: 0 max(1.5rem, calc((100vw - 90rem) / 2));
  border-bottom: 1px solid transparent;
  transition: background-color .3s ease, border-color .3s ease;
}
.site-header.is-scrolled {
  min-height: 4.25rem;
  border-color: var(--line);
  background: rgba(23, 22, 20, .94);
  backdrop-filter: blur(1rem);
}
.site-logo {
  display: block;
  justify-self: start;
  width: clamp(6.8rem, 8vw, 8.6rem);
  text-decoration: none;
}
.site-logo img { width: 100%; height: auto; filter: invert(1); opacity: .94; }
.desktop-nav { display: flex; align-items: center; gap: clamp(1.25rem, 2.7vw, 2.8rem); }
.desktop-nav a {
  position: relative;
  min-height: 2.75rem;
  padding-top: .65rem;
  color: var(--ivory-muted);
  font-size: .84rem;
  text-decoration: none;
  transition: color .2s ease;
}
.desktop-nav a::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: .45rem;
  left: 0;
  height: 1px;
  background: var(--coral);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s var(--ease-out);
}
.desktop-nav a:hover, .desktop-nav a.is-active { color: var(--ivory); }
.desktop-nav a:hover::after, .desktop-nav a.is-active::after { transform: scaleX(1); transform-origin: left; }
.header-cta {
  justify-self: end;
  min-height: 2.75rem;
  padding: .65rem 1.15rem;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  font-size: .82rem;
  font-weight: 500;
  text-decoration: none;
  visibility: hidden;
  opacity: 0;
  transform: translateY(-.4rem);
  pointer-events: none;
  transition: color .2s ease, border-color .2s ease, background-color .2s ease, opacity .25s ease, transform .35s var(--ease-out), visibility 0s .35s;
}
.site-header.is-scrolled .header-cta { visibility: visible; opacity: 1; transform: translateY(0); pointer-events: auto; transition-delay: 0s; }
.header-cta:hover { border-color: var(--coral); background: var(--coral); color: var(--ink); }
.menu-toggle, .mobile-nav { display: none; }

.section { position: relative; padding: clamp(6rem, 9vw, 9rem) 0; overflow: clip; }
.section-shell { position: relative; width: var(--shell); margin: 0 auto; }
h1, h2, h3, p { margin-top: 0; }
h2 {
  max-width: 14ch;
  margin-bottom: clamp(1.5rem, 3vw, 2.7rem);
  font-size: clamp(3.25rem, 5.8vw, 5.4rem);
  font-weight: 400;
  letter-spacing: -.04em;
  line-height: .94;
  text-wrap: balance;
}
h2 span { color: var(--coral); }
/* Hero: the expressive brand moment. */
.hero {
  position: relative;
  min-height: 100svh;
  overflow: hidden;
  isolation: isolate;
  background: #1d1b19;
}
.header-boundary { position: absolute; top: 1.5rem; left: 0; width: 1px; height: 1px; pointer-events: none; }
.hero::after {
  content: "";
  position: absolute;
  z-index: 7;
  inset: 0;
  background-image: url("assets/art/paper-grain.svg");
  background-size: 19rem;
  mix-blend-mode: soft-light;
  opacity: .17;
  pointer-events: none;
}
.hero__atmosphere {
  position: absolute;
  z-index: 0;
  inset: 0;
  background:
    radial-gradient(circle at 49% 28%, rgba(116, 107, 99, .36), transparent 35%),
    radial-gradient(circle at 50% 54%, rgba(103, 94, 87, .22), transparent 48%),
    linear-gradient(90deg, #151412 0%, #211f1d 42%, #24211e 58%, #121210 100%);
}
.hero__portrait {
  position: absolute;
  z-index: 2;
  left: 50%;
  bottom: -8%;
  width: min(48vw, 44rem);
  height: 97%;
  object-fit: contain;
  object-position: center bottom;
  transform: translateX(-50%);
  filter: none;
}
.hero__title-art {
  position: absolute;
  z-index: 4;
  bottom: 12.5vh;
  left: 10.6vw;
  width: min(78.2vw, 80.5rem);
  height: auto;
  pointer-events: none;
}
.hero__promise {
  position: absolute;
  z-index: 6;
  bottom: 3.5vh;
  left: max(1.5rem, 9.8vw);
  width: min(23rem, 30vw);
}
.hero__promise p {
  max-width: 29ch;
  margin-bottom: 1.6rem;
  color: var(--ivory-muted);
  font-size: clamp(1.02rem, 1.3vw, 1.2rem);
  line-height: 1.4;
}
.text-cta {
  display: inline-flex;
  align-items: center;
  gap: .85rem;
  min-height: 3.25rem;
  padding: .68rem 0;
  border-bottom: 1px solid var(--coral);
  font-size: .92rem;
  font-weight: 600;
  text-decoration: none;
}
.text-cta svg, .primary-cta svg {
  width: 1.25rem;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.5;
  transition: transform .25s var(--ease-out);
}
.text-cta:hover svg, .primary-cta:hover svg { transform: translateX(.35rem); }
.hero__mascot {
  position: absolute;
  z-index: 6;
  top: 7rem;
  right: max(1.5rem, 4vw);
  width: clamp(10rem, 12vw, 13.5rem);
  height: auto;
  filter: drop-shadow(0 1.2rem 2rem rgba(0, 0, 0, .35));
  pointer-events: none;
}

/* Supplied brand-kit moments act as deliberate story punctuation. */
.section-mascot {
  position: absolute;
  z-index: 3;
  top: calc(clamp(6rem, 9vw, 9rem) * -.52);
  right: 0;
  width: clamp(9.5rem, 12vw, 13rem);
  height: auto;
  pointer-events: none;
  filter: drop-shadow(0 1rem 1.5rem rgba(0, 0, 0, .3));
}
.section-mascot--services { right: 0; }
.section-mascot--proof { right: 2%; width: clamp(10rem, 13vw, 14rem); }

/* Operational relief. */
.relief { padding-top: clamp(5rem, 7vw, 7rem); background: #24221f; color: var(--ivory); }
.origin-story { display: grid; grid-template-columns: minmax(0, 1.18fr) minmax(18rem, .82fr); gap: clamp(3rem, 8vw, 8rem); align-items: end; }
.origin-story h2 { max-width: 12ch; margin-bottom: 0; }
.origin-story__body { max-width: 39rem; padding-bottom: .45rem; }
.origin-story__body p { color: var(--ivory-muted); font-size: clamp(1.05rem, 1.55vw, 1.28rem); }
.origin-story__body .origin-story__turn { max-width: 31ch; margin: 2rem 0 0; color: var(--ivory); font-size: clamp(1.35rem, 2vw, 1.8rem); line-height: 1.25; letter-spacing: -.02em; }
.story-bridge { display: grid; grid-template-columns: minmax(18rem, .78fr) minmax(0, 1.22fr); gap: clamp(3rem, 8vw, 8rem); margin-top: clamp(4rem, 7vw, 6rem); padding: clamp(2.5rem, 4.5vw, 4rem) 0; border-top: 1px solid var(--line-strong); border-bottom: 1px solid var(--line-strong); align-items: start; }
.story-bridge h3 { max-width: 19ch; margin: 0; font-size: clamp(2rem, 3.5vw, 3.5rem); font-weight: 400; letter-spacing: -.03em; line-height: 1.04; }
.story-bridge p { max-width: 58ch; margin: .35rem 0 0; color: var(--ivory-muted); font-size: 1.06rem; }
.relief-contract {
  display: grid;
  grid-template-columns: minmax(13rem, .32fr) minmax(0, 1fr);
  margin-top: 0;
  border-bottom: 1px solid var(--line-strong);
}
.founder-role { padding: 2.5rem 3rem 3rem 0; }
.founder-role h3 { max-width: 15ch; font-size: clamp(1.65rem, 2.4vw, 2.2rem); font-weight: 400; letter-spacing: -.03em; line-height: 1.05; }
.operator-role > p { max-width: 42rem; font-size: 1.04rem; }
.founder-role p { max-width: 24ch; margin: 2rem 0 0; font-size: 1.25rem; line-height: 1.35; }
.operator-role { padding: 2.5rem 0 3rem 3rem; border-left: 1px solid var(--line-strong); }
.operator-role > p { margin-bottom: 3rem; color: var(--ivory-muted); }
.service-flow { position: relative; display: grid; grid-template-columns: repeat(5, 1fr); margin: 0; padding: 0; list-style: none; }
.service-flow::before { content: ""; position: absolute; top: .68rem; right: 1rem; left: 1rem; height: 1px; background: var(--line-strong); }
.service-flow::after { content: ""; position: absolute; top: .54rem; left: 0; width: .4rem; height: .4rem; border-radius: 50%; background: var(--coral-deep); box-shadow: calc(100% - .4rem) 0 0 var(--coral-deep); }
.service-flow li { position: relative; padding: 0 1rem; }
.service-flow li:first-child { padding-left: 0; }
.service-flow li:last-child { padding-right: 0; }
.service-flow span { position: relative; z-index: 1; display: inline-block; padding-right: .45rem; background: #24221f; color: var(--coral); font-size: .72rem; font-variant-numeric: tabular-nums; }
.service-flow strong { display: block; margin-top: 2.1rem; font-size: 1.14rem; font-weight: 600; }
.service-flow small { display: block; margin-top: .72rem; color: var(--ivory-muted); font-size: .9rem; line-height: 1.45; }

/* Proof. */
.proof { padding-bottom: 0; background: var(--charcoal); }
.proof-heading { display: block; }
.proof-heading h2 { max-width: 14ch; }
.proof-heading p { max-width: 50rem; margin-bottom: 0; color: var(--ivory-muted); font-size: 1.12rem; }
.metrics { display: grid; grid-template-columns: repeat(4, 1fr); margin: clamp(4rem, 7vw, 7rem) 0 0; border-top: 1px solid var(--line-strong); border-bottom: 1px solid var(--line-strong); }
.metrics > div { padding: 2rem clamp(1rem, 2vw, 2.2rem) 2.3rem; border-left: 1px solid var(--line); }
.metrics > div:first-child { padding-left: 0; border-left: 0; }
.metrics dt { color: var(--ivory); font-size: clamp(2.8rem, 5.2vw, 5rem); font-weight: 400; letter-spacing: -.04em; line-height: 1; font-variant-numeric: tabular-nums; }
.metrics dd { margin: .75rem 0 0; color: var(--ivory-muted); font-size: .76rem; letter-spacing: .12em; text-transform: uppercase; }
.proof-receipts { display: grid; grid-template-columns: .7fr 1.15fr 1.15fr; gap: 1.25rem; align-items: stretch; margin-top: clamp(4rem, 7vw, 6.5rem); padding-bottom: clamp(5rem, 9vw, 9rem); }
.proof-receipt { position: relative; margin: 0; overflow: hidden; background: #0d0d0e; box-shadow: 0 1.5rem 4rem rgba(0, 0, 0, .28); }
.proof-receipt--video { display: flex; align-items: center; justify-content: center; min-height: 16rem; padding: 3rem 2rem; }
.proof-receipt img { width: 100%; height: auto; object-fit: contain; }
.proof-receipt--video img { width: min(100%, 23rem); }
.proof-receipt--tiktok, .proof-receipt--instagram { display: flex; align-items: center; min-height: 16rem; }
.proof-receipt figcaption { position: absolute; right: 0; bottom: 0; padding: .55rem .75rem; background: var(--ivory); color: var(--ink); font-size: .68rem; letter-spacing: .08em; text-transform: uppercase; }
.brand-proof { overflow: hidden; padding: 3rem 0 3.5rem; background: var(--smoke-lift); color: var(--ivory); }
.brand-proof > p { width: var(--shell); margin: 0 auto 2.6rem; color: var(--ivory-muted); font-size: .76rem; letter-spacing: .14em; text-transform: uppercase; }
.logo-marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 5%, #000 95%, transparent 100%);
  mask-image: linear-gradient(90deg, transparent 0, #000 5%, #000 95%, transparent 100%);
}
.logo-track {
  display: flex;
  width: max-content;
  transform: translate3d(-50%, 0, 0);
  will-change: transform;
  animation: logo-marquee-right 38s linear infinite;
}
.logo-set {
  display: flex;
  flex: none;
  gap: clamp(2.75rem, 5vw, 6.5rem);
  align-items: center;
  padding-right: clamp(2.75rem, 5vw, 6.5rem);
}
.logo-set img {
  flex: none;
  width: auto;
  max-width: 10.5rem;
  height: clamp(2.35rem, 3.7vw, 3.8rem);
  margin: 0;
  object-fit: contain;
  filter: grayscale(1) invert(.82) brightness(1.12) contrast(1.15);
  opacity: .78;
}
@keyframes logo-marquee-right {
  from { transform: translate3d(-50%, 0, 0); }
  to { transform: translate3d(0, 0, 0); }
}

/* System. */
.system { background: #191817; }
.system-layout { display: grid; grid-template-columns: minmax(18rem, .78fr) minmax(32rem, 1.22fr); gap: clamp(4rem, 10vw, 10rem); align-items: start; }
.system-story { position: sticky; top: 8rem; }
.system-story h2 { max-width: 10ch; }
.system-story > p { max-width: 34rem; color: var(--ivory-muted); font-size: 1.12rem; }
.output-list { display: flex; flex-wrap: wrap; gap: .55rem; margin: 2.2rem 0 0; padding: 0; list-style: none; }
.output-list li { padding: .52rem .75rem; border: 1px solid var(--line-strong); border-radius: 999px; color: var(--ivory-muted); font-size: .74rem; letter-spacing: .08em; text-transform: uppercase; }
.system-route { position: relative; padding-left: 6rem; }
.route-line { position: absolute; top: .5rem; bottom: .5rem; left: 0; width: 4.5rem; height: calc(100% - 1rem); overflow: visible; }
.route-line path { fill: none; stroke-linecap: round; stroke-width: 2; vector-effect: non-scaling-stroke; }
.route-line__base { stroke: rgba(242, 237, 228, .14); }
.route-line__progress { stroke: var(--coral); stroke-dasharray: 1; stroke-dashoffset: 0; }
@supports (animation-timeline: view()) {
  .route-line__progress {
    stroke-dashoffset: 1;
    animation: draw-route linear both;
    animation-timeline: view();
    animation-range: entry 10% cover 72%;
  }
}
@keyframes draw-route { to { stroke-dashoffset: 0; } }
.system-steps { margin: 0; padding: 0; list-style: none; }
.system-steps li { display: grid; grid-template-columns: 3.1rem 1fr; gap: 1rem; min-height: 12rem; padding: 1.3rem 0 3rem; border-top: 1px solid var(--line); }
.system-steps li:last-child { min-height: 9rem; border-bottom: 1px solid var(--line); }
.system-steps > li > span { color: var(--coral); font-size: .75rem; font-variant-numeric: tabular-nums; }
.system-steps h3 { margin-bottom: .75rem; font-size: clamp(1.65rem, 2.8vw, 2.65rem); font-weight: 400; letter-spacing: -.03em; line-height: 1.05; }
.system-steps p { max-width: 38rem; margin: 0; color: var(--ivory-muted); }

/* Conversion strategies. */
.conversion { background: var(--smoke); }
.conversion-heading { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(17rem, .5fr); gap: clamp(3rem, 7vw, 7rem); align-items: end; }
.conversion-heading h2 { max-width: 15ch; margin-bottom: 2rem; }
.conversion-heading__copy > p { max-width: 42rem; color: var(--ivory-muted); font-size: 1.12rem; }
.conversion-heading .conversion-urgency { max-width: 47rem; margin: 2.6rem 0 0; padding-top: 1.5rem; border-top: 1px solid var(--line-strong); color: var(--ivory); }
.conversion-urgency strong { color: var(--coral); font-weight: 600; }
.conversion-aside { align-self: stretch; display: flex; flex-direction: column; justify-content: flex-end; min-height: 31rem; padding: 0 0 .25rem clamp(1.5rem, 3vw, 3rem); border-left: 1px solid var(--line-strong); }
.conversion-mascot { align-self: center; width: clamp(13rem, 17vw, 18rem); height: auto; margin-bottom: auto; filter: drop-shadow(0 1.2rem 1.8rem rgba(0, 0, 0, .28)); pointer-events: none; }
.conversion-aside p { margin-bottom: 0; }
.conversion-aside__eyebrow { color: var(--coral); font-size: .68rem; font-weight: 600; letter-spacing: .13em; text-transform: uppercase; }
.conversion-aside .conversion-aside__lead { margin: .8rem 0 .65rem; color: var(--ivory); font-size: clamp(1.65rem, 2.2vw, 2.2rem); letter-spacing: -.035em; line-height: 1; }
.conversion-aside__lead + p { max-width: 27ch; color: var(--ivory-muted); font-size: .92rem; }
.strategy-switcher { display: grid; grid-template-columns: minmax(17rem, .37fr) minmax(0, .63fr); margin-top: clamp(4rem, 7vw, 6rem); border-top: 1px solid var(--line-strong); border-bottom: 1px solid var(--line-strong); }
.strategy-nav { border-right: 1px solid var(--line-strong); }
.strategy-select { display: grid; gap: .35rem; min-height: 5.6rem; margin: 0; padding: 1.15rem 3rem 1.15rem 0; border-bottom: 1px solid var(--line-strong); }
.strategy-select span { color: var(--coral); font-size: .62rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; }
.strategy-select strong { color: var(--ivory); font-size: 1rem; font-weight: 500; }
.strategy-tabs { display: flex; flex-direction: column; }
.strategy-tabs button { position: relative; min-height: 6.3rem; padding: 1.2rem 3rem 1.2rem 0; border: 0; border-bottom: 1px solid var(--line); background: transparent; color: var(--ivory-muted); text-align: left; cursor: pointer; transition: color .2s ease, background-color .2s ease; }
.strategy-tabs button:last-child { border-bottom: 0; }
.strategy-tabs button::after { content: ""; position: absolute; right: 1.5rem; bottom: 1.3rem; left: 0; height: 1px; background: var(--coral); opacity: 0; transform: scaleX(.15); transform-origin: left; transition: opacity .2s ease, transform .35s var(--ease-out); }
.strategy-tabs button:hover, .strategy-tabs button[aria-selected="true"] { color: var(--ivory); background: rgba(242, 237, 228, .018); }
.strategy-tabs button[aria-selected="true"]::after { opacity: 1; transform: scaleX(1); }
.strategy-tab__name { display: flex; gap: .75rem; align-items: baseline; font-size: 1.05rem; }
.strategy-tab__name em { color: var(--coral); font-size: .62rem; font-style: normal; letter-spacing: .1em; text-transform: uppercase; }
.strategy-tab__job { display: block; max-width: 28ch; margin-top: .48rem; color: #a9a199; font-size: .77rem; line-height: 1.4; }
.strategy-tabs button[aria-selected="true"] .strategy-tab__job { color: var(--ivory-muted); }
.strategy-panels { display: grid; align-items: center; min-height: 39rem; padding: clamp(2.75rem, 5.5vw, 5.5rem); }
.strategy-panels article { max-width: 48rem; }
.strategy-panels article[hidden] { display: none; }
.strategy-panels h3 { max-width: 15ch; margin-bottom: 1.4rem; font-size: clamp(2.5rem, 4.3vw, 4.5rem); font-weight: 400; letter-spacing: -.04em; line-height: .98; text-wrap: balance; }
.strategy-panels > article > p { max-width: 43rem; color: var(--ivory-muted); font-size: 1.05rem; }
.strategy-panels dl { display: grid; grid-template-columns: 1fr 1fr; gap: 1.65rem 2rem; margin: 3rem 0 0; }
.strategy-panels dl div { min-height: 6.2rem; padding-top: 1rem; border-top: 1px solid var(--line); }
.strategy-panels dt { margin-bottom: .5rem; color: var(--coral); font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; }
.strategy-panels dd { margin: 0; color: var(--ivory-muted); font-size: .9rem; }

/* Offer and team. */
.team { background: #26231f; color: var(--ivory); }
.team-layout { display: grid; grid-template-columns: minmax(21rem, .78fr) minmax(0, 1.22fr); gap: clamp(3rem, 8vw, 8rem); align-items: start; }
.founder-frame { position: sticky; top: 7.5rem; margin: 0; }
.founder-frame img { width: 100%; height: clamp(38rem, 61vw, 61rem); object-fit: cover; object-position: 50% 42%; filter: saturate(.8) contrast(1.05); }
.founder-frame figcaption { display: flex; justify-content: space-between; gap: 1rem; padding-top: 1rem; border-top: 1px solid var(--line-strong); }
.founder-frame figcaption strong, .founder-frame figcaption span { font-size: .75rem; letter-spacing: .1em; text-transform: uppercase; }
.founder-frame figcaption span { color: var(--ivory-muted); text-align: right; }
.offer h2 { max-width: 12ch; }
.offer-lead { max-width: 34rem; margin-bottom: 4rem; color: var(--ivory-muted); font-size: 1.2rem; }
.offer-lead strong { color: var(--ivory); font-weight: 500; }
.offer-modules { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line-strong); }
.offer-modules article { min-height: 12rem; padding: 2rem 2rem 2.25rem 0; border-bottom: 1px solid var(--line-strong); }
.offer-modules article:nth-child(even) { padding-right: 0; padding-left: 2rem; border-left: 1px solid var(--line-strong); }
.offer-modules h3 { margin-bottom: .85rem; font-size: 1.35rem; font-weight: 500; letter-spacing: -.02em; }
.offer-modules p { max-width: 31ch; margin: 0; color: var(--ivory-muted); font-size: .95rem; }
.fit-note { margin-top: 4rem; padding-top: 2rem; border-top: 1px solid var(--coral-deep); }
.fit-note h3 { max-width: 30ch; margin-bottom: 1rem; font-size: clamp(1.65rem, 2.5vw, 2.4rem); font-weight: 400; letter-spacing: -.03em; line-height: 1.1; }
.fit-note p { max-width: 52ch; color: var(--ivory-muted); }

/* Closing decision. */
.decision { padding-bottom: 0; overflow: hidden; background: #191817; }
.decision-layout { position: relative; display: grid; grid-template-columns: minmax(0, 1fr) minmax(18rem, .42fr); gap: 4rem; min-height: 37rem; align-items: center; }
.decision-copy { position: relative; z-index: 2; padding-bottom: 5rem; }
.decision h2 { max-width: 13ch; font-size: clamp(3.75rem, 7.2vw, 6rem); }
.decision-copy > p:first-of-type { max-width: 45rem; margin-bottom: 2rem; color: var(--ivory-muted); font-size: 1.12rem; }
.primary-cta { display: inline-flex; align-items: center; justify-content: space-between; gap: 2rem; min-width: min(100%, 23rem); min-height: 4.2rem; padding: 1rem 1.25rem 1rem 1.5rem; border-radius: 999px; background: var(--coral); color: var(--ink); font-weight: 600; text-decoration: none; transition: background-color .2s ease, transform .25s var(--ease-out), box-shadow .25s ease; }
.primary-cta:hover { background: #ef8a75; transform: translateY(-.2rem); box-shadow: 0 .9rem 2.5rem rgba(0, 0, 0, .27); }
.primary-cta:active { transform: translateY(0) scale(.98); }
.call-note { max-width: 42rem; margin: 1.2rem 0 0; color: #a69e93; font-size: .85rem; }
.decision-mascot { position: relative; z-index: 1; align-self: end; width: min(27vw, 24rem); max-height: 34rem; object-fit: contain; object-position: center bottom; filter: drop-shadow(0 1.8rem 2.5rem rgba(0, 0, 0, .32)); }
.site-footer { position: relative; z-index: 2; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 2rem; width: var(--shell); min-height: 8.5rem; margin: 0 auto; border-top: 1px solid var(--line); }
.footer-signature { display: block; width: 9rem; }
.footer-signature img { width: 100%; height: auto; filter: invert(1); opacity: .88; }
.site-footer nav { display: flex; gap: 1.5rem; }
.site-footer nav a { color: var(--ivory-muted); font-size: .76rem; text-decoration: none; }
.site-footer nav a:hover { color: var(--ivory); }
.site-footer p { justify-self: end; margin: 0; color: #968e83; font-size: .68rem; letter-spacing: .08em; text-transform: uppercase; }

/* Brief secondary reveals; the system route remains the primary motion narrative. */
.js [data-reveal] { opacity: .76; clip-path: inset(0 0 5% 0); transform: translateY(.8rem); transition: opacity .6s ease, clip-path .75s var(--ease-out), transform .75s var(--ease-out); }
.js [data-reveal].is-visible { opacity: 1; clip-path: inset(0); transform: translateY(0); }

@media (hover: hover) and (pointer: fine) {
  .logo-marquee:hover .logo-track { animation-play-state: paused; }
  .logo-set img { transition: opacity .2s ease, filter .2s ease; }
  .logo-set img:hover { filter: grayscale(.35) invert(.18) brightness(1.18) contrast(1.08); opacity: 1; }
  .conversion-mascot { transition: transform .4s var(--ease-out), filter .25s ease; }
}

@media (max-width: 72rem) {
  :root { --shell: min(100% - 2.5rem, 90rem); }
  .site-header { padding-inline: 1.25rem; }
  .desktop-nav { gap: 1.2rem; }
  .hero__promise { left: 2rem; }
  .hero__title-art { left: 7vw; width: 87vw; }
  .hero__portrait { width: min(56vw, 42rem); }
  .hero__mascot { right: 1.5rem; width: 10rem; }
  .service-flow { grid-template-columns: 1fr 1fr; gap: 2.5rem 1.5rem; }
  .service-flow::before, .service-flow::after { display: none; }
  .service-flow li { padding: 1rem 0 0; border-top: 1px solid var(--line-strong); }
  .service-flow span { background: transparent; }
  .service-flow strong { margin-top: 1rem; }
}

@media (max-width: 55rem) {
  :root { --shell: min(100% - 2rem, 90rem); }
  html { scroll-padding-top: 4.75rem; }
  .site-header { grid-template-columns: 1fr auto; min-height: 4.75rem; background: rgba(23, 22, 20, .94); backdrop-filter: blur(1rem); }
  .site-header.is-scrolled { min-height: 4.75rem; }
  .desktop-nav, .header-cta { display: none; }
  .menu-toggle { display: block; width: 2.75rem; height: 2.75rem; margin: 0; padding: .55rem; border: 0; background: transparent; color: var(--ivory); cursor: pointer; }
  .menu-toggle span { display: block; width: 100%; height: 1px; margin: .42rem 0; background: currentColor; transition: transform .25s var(--ease-out); }
  .menu-toggle[aria-expanded="true"] span:first-child { transform: translateY(.22rem) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] span:last-child { transform: translateY(-.22rem) rotate(-45deg); }
  .mobile-nav { position: absolute; top: 4.75rem; right: 0; left: 0; display: grid; padding: .65rem 1rem 1rem; border-bottom: 1px solid var(--line); background: rgba(23, 22, 20, .98); visibility: hidden; opacity: 0; transform: translateY(-.75rem); pointer-events: none; transition: opacity .2s ease, transform .3s var(--ease-out), visibility 0s .3s; }
  .mobile-nav.is-open { visibility: visible; opacity: 1; transform: translateY(0); pointer-events: auto; transition-delay: 0s; }
  .mobile-nav a { display: flex; align-items: center; min-height: 3rem; border-bottom: 1px solid var(--line); color: var(--ivory-muted); text-decoration: none; }
  .mobile-nav a:last-child { justify-content: center; margin-top: .75rem; border: 0; border-radius: 999px; background: var(--coral); color: var(--ink); font-weight: 600; }

  .hero { min-height: 54rem; padding-top: 4.75rem; }
  .hero__portrait { right: -10%; bottom: -3%; left: auto; width: min(90vw, 39rem); height: 78%; transform: none; object-position: right bottom; }
  .hero__promise { top: 18%; left: 1rem; width: min(18rem, 52vw); }
  .hero__promise p { font-size: 1rem; }
  .hero__title-art { bottom: 9%; left: 2.5%; width: 95vw; max-width: none; }
  .hero__mascot { display: none; }

  .section { padding: 5.5rem 0; }
  .relief { padding-top: 4.5rem; }
  .section-mascot { top: -3.75rem; right: .25rem; width: 8.5rem; }
  .section-mascot--proof { width: 9.5rem; }
  h2 { font-size: clamp(3rem, 11vw, 5rem); }
  .origin-story, .story-bridge { grid-template-columns: 1fr; gap: 2rem; }
  .origin-story, .proof-heading { padding-top: 8.25rem; }
  .origin-story h2 { margin-bottom: 0; }
  .story-bridge { margin-top: 3.5rem; }
  .proof-heading p { margin-bottom: 0; }
  .relief-contract { grid-template-columns: 1fr; }
  .founder-role { padding: 2rem 0; }
  .operator-role { padding: 2.5rem 0; border-top: 1px solid var(--line-strong); border-left: 0; }

  .metrics { grid-template-columns: 1fr 1fr; }
  .metrics > div:nth-child(odd) { padding-left: 0; border-left: 0; }
  .metrics > div:nth-child(n + 3) { border-top: 1px solid var(--line); }
  .proof-receipts { grid-template-columns: 1fr; }
  .proof-receipt--video { min-height: 11rem; }
  .system-layout { grid-template-columns: 1fr; gap: 4rem; }
  .system-story { position: static; }
  .system-route { padding-left: 4rem; }
  .route-line { width: 3rem; }
  .system-steps li { min-height: 11rem; }

  .conversion-heading { grid-template-columns: 1fr; gap: 3.5rem; }
  .conversion-aside { display: grid; grid-template-columns: 8rem 1fr; gap: .35rem 1.5rem; align-items: end; min-height: 0; padding: 1.5rem 0 0; border-top: 1px solid var(--line-strong); border-left: 0; }
  .conversion-mascot { grid-row: 1 / 4; align-self: center; width: 8rem; margin: 0; }
  .conversion-aside__lead + p { max-width: 35ch; }
  .strategy-switcher { grid-template-columns: 1fr; }
  .strategy-nav { border-right: 0; border-bottom: 1px solid var(--line-strong); }
  .strategy-select { min-height: 5rem; padding-right: 0; }
  .strategy-tabs { display: grid; grid-template-columns: 1fr 1fr; }
  .strategy-tabs button { min-height: 5.9rem; padding: 1rem 1.8rem 1rem 0; border-right: 1px solid var(--line); }
  .strategy-tabs button:nth-child(even), .strategy-tabs button:last-child { border-right: 0; }
  .strategy-tabs button::after { right: 1.25rem; }
  .strategy-panels { min-height: 0; padding: 3.5rem 0; }

  .team-layout { grid-template-columns: 1fr; }
  .founder-frame { position: static; width: min(100%, 33rem); }
  .founder-frame img { height: min(125vw, 34rem); }
  .offer { padding-top: 1rem; }

  .decision-layout { grid-template-columns: 1fr; min-height: 48rem; }
  .decision-copy { padding-bottom: 0; }
  .decision-mascot { justify-self: end; width: min(62vw, 22rem); margin-top: -5rem; }
  .site-footer { grid-template-columns: 1fr auto; padding: 2rem 0; }
  .site-footer nav { display: none; }
}

@media (max-width: 37rem) {
  .hero { min-height: 49rem; }
  .hero__portrait { right: -32%; width: 122vw; height: 74%; }
  .hero__promise { top: 16%; width: 55vw; }
  .hero__promise p { max-width: 18ch; }
  .hero__title-art { bottom: 8%; left: 2.5%; width: 95vw; }
  .text-cta { font-size: .8rem; }
  .service-flow { grid-template-columns: 1fr; gap: 1.6rem; }
  .metrics { grid-template-columns: 1fr; }
  .metrics > div { padding: 1.5rem 0; border-top: 1px solid var(--line); border-left: 0; }
  .metrics > div:first-child { border-top: 0; }
  .system-route { padding-left: 3.25rem; }
  .system-steps li { grid-template-columns: 2.5rem 1fr; }
  .strategy-tabs { grid-template-columns: 1fr; }
  .strategy-tabs button { border-right: 0; }
  .strategy-panels { min-height: 0; }
  .strategy-panels dl { grid-template-columns: 1fr; gap: 1.1rem; }
  .strategy-panels dl div { min-height: 0; }
  .offer-modules { grid-template-columns: 1fr; }
  .offer-modules article, .offer-modules article:nth-child(even) { min-height: 0; padding: 1.6rem 0; border-left: 0; }
  .decision h2 { font-size: clamp(3.2rem, 14vw, 5rem); }
  .decision-mascot { width: min(78vw, 21rem); margin-top: -3rem; }
  .site-footer { grid-template-columns: 1fr; gap: 1.4rem; }
  .site-footer p { justify-self: start; }
}

@media (max-height: 33rem) and (orientation: landscape) {
  .hero { min-height: 39rem; }
  .hero__promise { top: 24%; }
  .hero__portrait { height: 91%; }
  .hero__title-art { bottom: 5%; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .logo-marquee { overflow: visible; -webkit-mask-image: none; mask-image: none; }
  .logo-track { display: block; width: auto; transform: none; animation: none !important; will-change: auto; }
  .logo-set { flex-wrap: wrap; justify-content: center; padding: 0; }
  .logo-set--clone { display: none; }
  .js [data-reveal] { opacity: 1; clip-path: none; transform: none; transition: none; }
  .route-line__progress { stroke-dashoffset: 0 !important; }
}